Team Apprentice

The Chocolate Factory Dilemma - Combining Strategy and Creativity

Teams will be given the task of branding; creating a new chocolate and coming up with a new advertising campaign for a failing chocolate factory.

Teams are introduced to Chocolate from the raw product to what we consume.

They get to taste chocolate in its raw form as well as undertake a Blind Chocolate Tasting.

Teams spend time Strategising around their Ideal Customer that they wish to target through their branding; chocolate and advertising campaign.

Challenge 1: Chocolate Trivia Quiz

The object of this challenge to answer as many questions correctly as possible. For each correct answer the team has a choice of one of the ingredients and packaging items on offer to utilize.

In addition to the items that can be won as part of the Quiz, each team will be given a set of staple items.

Challenge 2: Branding

The teams will need to come up with a new package design for the chocolate they are creating.

Challenge 2: Chocolate Making

Teams create their own chocolate and package it within their packaging.

Challenge 3: TV commercial

Teams create a short 60second TV commercial to advertise their new chocolate and showcase their packaging.

Challenge 4: Judging

Teams chocolate creations will then be judged by a panel.

Teams are welcome to take their chocolates creations home with them.


The overall cost is based on the actual number of persons, who will participate in the team building programme, multiplied by the prices applicable to the number in a team building group, as given below:


R1 300 per person VAT Inclusive for a group of 10 – 15 pax
R1 000 per person VAT Inclusive for a group of 16 – 25 pax
R940 per person VAT Inclusive for a group of 26 – 50 pax
R900 per person VAT Inclusive  for a group of over 51 pax

LESS THAN A FULL DAY TEAM BUILDING PROGRAMME QUOTE – Should this be required, please request a quote for a shorter team building programme and indicate whether provision of lunch should be included in the quote.


Costing is inclusive of the following:

  • Venue Hire
  • Lunch and Dessert
  • Tea Breaks with Snacks
  • All ingredients required for chocolate making
  • Activity Service Fee
  • Individual armbands for each delegate based on team selection
  • All equipment required for activities
  • Professional Facilitation
  • Prizes for winning team
  • Photos of the day supplied back to the client

Kindly Note that this price does not include soft drinks or alcohol. A tab can be run for your convenience and settled at the venue at the end of the day.

If you require any additional information, or would like to alter the programme in any way please don’t hesitate to contact me. We are focused on ensuring that the team build meets your needs.

Looking forward to running this Team Build for you.